Branding for Oblik
Photo Initiative

Branding for Oblik
Photo Initiative

Branding for Oblik
Photo Initiative

Oblik struck us as a brand with a simple but fascinating ideology that inspired us for a memorable, minimal aesthetic.

Oblik struck us as a brand with a simple but fascinating ideology that inspired us for a memorable, minimal aesthetic.

Oblik struck us as a brand with a simple but fascinating ideology that inspired us for a memorable, minimal aesthetic.

Graphic Design
Branding

Graphic Design
Branding

Graphic Design
Branding

Moodboard_Big

Sometimes you wouldn't need all colors of the palette to make an impression. That's why the monochrome dogma that Oblik worked out for themselves to bring a classic sense of completion and timelessness while at the same time shows their artistic and thoughtful side.

Starting with keywords like "light," "optical," and "contrast," we crafted a visual identity which is carefully spare in its appearance and highly efficient in its branding purpose. A clean and uncomplicated logotype compliments the black & white aesthetic while the logo is a combination of different symbols related to Oblik's work: a camera shutter, an eyeball, and a fingerprint.

Sometimes you wouldn't need all colors of the palette to make an impression. That's why the monochrome dogma that Oblik worked out for themselves to bring a classic sense of completion and timelessness while at the same time shows their artistic and thoughtful side. Starting with keywords like "light," "optical," and "contrast," we crafted a visual identity which is carefully spare in its appearance and highly efficient in its branding purpose.

Artboard 1 copy 2

Key elements

Key elements

Oblik-Symbol-Gif

Symbol exploration

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Oblik_Logo_Big
Symbol
Artboard 2 copy 2

Generally, the design evokes a strong sense of the "less is more" approach which is defined by the usage of minimalistic geometrical pieces while achieving its primary goal - to depict a feeling of simplicity and clarity reflected in the play of light.

The platform itself has the "less is more" approach to photography, which results in extremely minimalistic geometrical pieces. Our goal was to visualize that feeling in a simple form, by reflecting the nature of light

The platform itself has the "less is more" approach to photography, which results in extremely minimalistic geometrical pieces. Our goal was to visualize that feeling in a simple form, by reflecting the nature of light

Generally, the design evokes a strong sense of the "less is more" approach which is defined by the usage of minimalistic geometrical pieces while achieving its primary goal - to depict a feeling of simplicity and clarity reflected in the play of light.

Generally, the design evokes a strong sense of the "less is more" approach which is defined by the usage of minimalistic geometrical pieces while achieving its primary goal - to depict a feeling of simplicity and clarity reflected in the play of light.

Artboard 2 copy 7
Artboard 2 copy 6
Flag
Oblik_2
Stationary_crop
Poster
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Artboard 1 copy 3
Artboard 1 copy 6
Photo1
Artboard 1
Oblik_3
Flag3
Oblik_Poster
Berlin
Lohmühlenstraße 65,
12435 Berlin, Germany
‭+49 173 6702920
Berlin Office
Lohmühlenstraße 65,
12435 Berlin, Germany
+49 173 6702920
Sofia
16 Hajdushka Gora Str,
1000 Sofia, Bulgaria
+359 88 6060013

 

Sofia Office
16 Hajdushka Gora Str,
1000 Sofia, Bulgaria

+359 88 6060013
 
Sofia Office
16 Hajdushka Gora Str,
1000 Sofia, Bulgaria
+359 88 6060013

 

Inquiries
hello@fictiondesign.co

 

Inquiries
hello@fictiondesign.co

 

 

Inquiries
hello@fictiondesign.co

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