Branding for Oblik
Photo Initiative
Branding for Oblik
Photo Initiative
Branding for Oblik
Photo Initiative
Oblik struck us as a brand with a simple but fascinating ideology that inspired us for a memorable, minimal aesthetic.
Oblik struck us as a brand with a simple but fascinating ideology that inspired us for a memorable, minimal aesthetic.
Oblik struck us as a brand with a simple but fascinating ideology that inspired us for a memorable, minimal aesthetic.
Graphic Design
Branding
Graphic Design
Branding
Graphic Design
Branding
Sometimes you wouldn't need all colors of the palette to make an impression. That's why the monochrome dogma that Oblik worked out for themselves to bring a classic sense of completion and timelessness while at the same time shows their artistic and thoughtful side.
Starting with keywords like "light," "optical," and "contrast," we crafted a visual identity which is carefully spare in its appearance and highly efficient in its branding purpose. A clean and uncomplicated logotype compliments the black & white aesthetic while the logo is a combination of different symbols related to Oblik's work: a camera shutter, an eyeball, and a fingerprint.
Sometimes you wouldn't need all colors of the palette to make an impression. That's why the monochrome dogma that Oblik worked out for themselves to bring a classic sense of completion and timelessness while at the same time shows their artistic and thoughtful side. Starting with keywords like "light," "optical," and "contrast," we crafted a visual identity which is carefully spare in its appearance and highly efficient in its branding purpose.
Key elements
Key elements
Symbol exploration
Generally, the design evokes a strong sense of the "less is more" approach which is defined by the usage of minimalistic geometrical pieces while achieving its primary goal - to depict a feeling of simplicity and clarity reflected in the play of light.
The platform itself has the "less is more" approach to photography, which results in extremely minimalistic geometrical pieces. Our goal was to visualize that feeling in a simple form, by reflecting the nature of light
The platform itself has the "less is more" approach to photography, which results in extremely minimalistic geometrical pieces. Our goal was to visualize that feeling in a simple form, by reflecting the nature of light
Generally, the design evokes a strong sense of the "less is more" approach which is defined by the usage of minimalistic geometrical pieces while achieving its primary goal - to depict a feeling of simplicity and clarity reflected in the play of light.
Generally, the design evokes a strong sense of the "less is more" approach which is defined by the usage of minimalistic geometrical pieces while achieving its primary goal - to depict a feeling of simplicity and clarity reflected in the play of light.
Berlin
Lohmühlenstraße 65,
12435 Berlin, Germany
+49 173 6702920
Berlin Office
Lohmühlenstraße 65,
12435 Berlin, Germany
+49 173 6702920
Sofia
16 Hajdushka Gora Str,
1000 Sofia, Bulgaria
+359 88 6060013
Sofia Office
16 Hajdushka Gora Str,
1000 Sofia, Bulgaria
+359 88 6060013
Sofia Office
16 Hajdushka Gora Str,
1000 Sofia, Bulgaria
+359 88 6060013