Oblik
Photo

Oblik-Cover-1

Discovery
Brand Personality
Visual Identity
Brand Guidelines
Graphic Design
Digital Design

Sometimes you wouldn't need all colours of the palette to make an impression. That's why the monochrome dogma that Oblik worked out for themselves to bring a classic sense of completion and timelessness while at the same time shows their artistic and thoughtful side.

Starting with keywords like "light," "optical," and "contrast," we crafted a visual identity which is carefully spare in its appearance and highly efficient in its branding purpose. A clean and uncomplicated logotype compliments the black & white aesthetic while the logo is a combination of different symbols related to Oblik's work: a camera shutter, an eyeball, and a fingerprint.

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Artboard 1 copy 2
Oblik-Symbol-Gif
Oblik_Poster

Generally, the design evokes a strong sense of the "less is more" approach which is defined by the usage of minimalistic geometrical pieces while achieving its primary goal - to depict a feeling of simplicity and clarity reflected in the play of light.

Artboard 2 copy 2
Typography_Font
Artboard 1 copy
Oblik_2
Artboard 2 copy 9
Artboard 1
Artboard 1 copy 6
POSTER_MOCKUP_02
New Business
Jordan Petrov
Partner
+359 88 6406891
jordan@fictiondesign.co
Office — Sofia
7 Stefan Karadzha str.
1000 Sofia, Bulgaria
+359 88 6406891
Office—Berlin
Lohmühlenstraße 65,
12435 Berlin, Germany

+49 152 57363647
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