Oblik Photo Initiative
Oblik struck us as a brand with a simple but fascinating ideology that inspired us for a memorable, minimal aesthetic.
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Sometimes you wouldn't need all colors of the palette to make an impression. That's why the monochrome dogma that Oblik worked out for themselves to bring a classic sense of completion and timelessness while at the same time shows their artistic and thoughtful side.

Starting with keywords like "light," "optical," and "contrast," we crafted a visual identity which is carefully spare in its appearance and highly efficient in its branding purpose. A clean and uncomplicated logotype compliments the black & white aesthetic while the logo is a combination of different symbols related to Oblik's work: a camera shutter, an eyeball, and a fingerprint.

Sometimes you wouldn't need all colors of the palette to make an impression. That's why the monochrome dogma that Oblik worked out for themselves to bring a classic sense of completion and timelessness while at the same time shows their artistic and thoughtful side. Starting with keywords like "light," "optical," and "contrast," we crafted a visual identity which is carefully spare in its appearance and highly efficient in its branding purpose.

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Key elements

Key elements

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Symbol exploration

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Symbol
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Generally, the design evokes a strong sense of the "less is more" approach which is defined by the usage of minimalistic geometrical pieces while achieving its primary goal - to depict a feeling of simplicity and clarity reflected in the play of light.

Generally, the design evokes a strong sense of the "less is more" approach which is defined by the usage of minimalistic geometrical pieces while achieving its primary goal - to depict a feeling of simplicity and clarity reflected in the play of light.

Generally, the design evokes a strong sense of the "less is more" approach which is defined by the usage of minimalistic geometrical pieces while achieving its primary goal - to depict a feeling of simplicity and clarity reflected in the play of light.

Generally, the design evokes a strong sense of the "less is more" approach which is defined by the usage of minimalistic geometrical pieces while achieving its primary goal - to depict a feeling of simplicity and clarity reflected in the play of light.

Generally, the design evokes a strong sense of the "less is more" approach which is defined by the usage of minimalistic geometrical pieces while achieving its primary goal - to depict a feeling of simplicity and clarity reflected in the play of light.

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Flag
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Poster
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