Oblik
Photo
Discovery
Brand Personality
Visual Identity
Brand Guidelines
Graphic Design
Digital Design
Sometimes you wouldn't need all colours of the palette to make an impression. That's why the monochrome dogma that Oblik worked out for themselves to bring a classic sense of completion and timelessness while at the same time shows their artistic and thoughtful side.
Starting with keywords like "light," "optical," and "contrast," we crafted a visual identity which is carefully spare in its appearance and highly efficient in its branding purpose. A clean and uncomplicated logotype compliments the black & white aesthetic while the logo is a combination of different symbols related to Oblik's work: a camera shutter, an eyeball, and a fingerprint.
Generally, the design evokes a strong sense of the "less is more" approach which is defined by the usage of minimalistic geometrical pieces while achieving its primary goal - to depict a feeling of simplicity and clarity reflected in the play of light.
